{"id":2742,"date":"2017-03-22T16:00:25","date_gmt":"2017-03-22T10:30:25","guid":{"rendered":"http:\/\/2017.mumbai.wordcamp.org\/?p=2742"},"modified":"2017-03-22T16:03:32","modified_gmt":"2017-03-22T10:33:32","slug":"know-your-customers-by-shailee","status":"publish","type":"post","link":"https:\/\/mumbai.wordcamp.org\/2017\/know-your-customers-by-shailee\/","title":{"rendered":"Know your customers by Shailee"},"content":{"rendered":"

One thing that separates Assets on the Balance Sheet from our Customers is that our Customers have a preference, while our Assets don’t..<\/strong><\/p>\n

\"Know<\/p>\n

Introducing our Next Speaker for WordCamp 2017 Mumbai –\u00a0 Shailee Sheth<\/strong><\/p>\n

\"ShaileeHas your Car ever woken up one morning and said – I don’t like this Red paint, I am going to get my owner to paint me White? Simply put, we own Assets, but I don’t think that we can ever truly say that we own our customers.<\/p>\n

I know a number of businesses that think that way – that is my <\/em>customer; what are they doing talking to my <\/em>customer; why is my competitor’s coffee mug in my <\/em>customer’s office; I took my <\/em>customer to the IPL and so it goes. People are very protective of their <\/em>customers, yet there is really no concept of ownership by the customer themselves.<\/p>\n

In her talk, Shailee will cover some critical conversations on our Customers, the way they think, the way they perceive what we deliver and their expectations, her n experiences through the journey and how we can make a difference in this relationship with these following points :<\/strong><\/p>\n