{"id":2142,"date":"2019-11-06T12:00:46","date_gmt":"2019-11-06T06:30:46","guid":{"rendered":"https:\/\/2019.mumbai.wordcamp.org\/?p=2142"},"modified":"2019-11-06T13:08:20","modified_gmt":"2019-11-06T07:38:20","slug":"fairy-dharawat-content-strategy-basics","status":"publish","type":"post","link":"https:\/\/mumbai.wordcamp.org\/2019\/fairy-dharawat-content-strategy-basics\/","title":{"rendered":"Fairy Dharawat &#8211; Content Strategy Basics"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/2019.mumbai.wordcamp.org\/?p=2142\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" data-attachment-id=\"2136\" data-permalink=\"https:\/\/mumbai.wordcamp.org\/2019\/wcm19-speak-fairy\/\" data-orig-file=\"https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy.jpg\" data-orig-size=\"2000,1204\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wcm19-speak-fairy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy-300x181.jpg\" data-large-file=\"https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy-1024x616.jpg\" src=\"https:\/\/2019.mumbai.wordcamp.org\/files\/2019\/11\/wcm19-speak-fairy-1024x616.jpg\" alt=\"\" class=\"wp-image-2136\" srcset=\"https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy-1024x616.jpg 1024w, https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy-300x181.jpg 300w, https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy-768x462.jpg 768w, https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy-498x300.jpg 498w, https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy.jpg 2000w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/figure>\n\n\n\n<p> At <strong>WordCamp Mumbai<\/strong>, <strong>Fairy<\/strong> will share tips about <strong>Content Strategy Basics<\/strong><\/p>\n\n\n\n<p>Content is vast. And strategy is something that can be tricky because there are just so many ways to go about it. But what is the BEST way to create a winning content strategy? The answer is &#8211; Information. Because information is knowledge and holds the key to make any content strategy worth it, and give you returns that add value to your brand.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link\" href=\"https:\/\/2019.mumbai.wordcamp.org\/speaker\/fairy-dharawat\/\">About Fairy<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p style=\"text-align:center\"><strong>Limited Pass Left\u2026 Book Your Seats Now For WCMumbai!!!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button is-style-squared\"><a class=\"wp-block-button__link\" href=\"https:\/\/2019.mumbai.wordcamp.org\/register\/\">Register Now<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At WordCamp Mumbai, Fairy will share tips about Content Strategy Basics Content is vast. And strategy is something that can be tricky because there are just so many ways to go about it. But what is the BEST way to create a winning content strategy? The answer is &#8211; Information. Because information is knowledge and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mumbai.wordcamp.org\/2019\/fairy-dharawat-content-strategy-basics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fairy Dharawat &#8211; Content Strategy Basics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8675775,"featured_media":2136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1297233,29],"tags":[],"class_list":["post-2142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genreal","category-speakers"],"jetpack_featured_media_url":"https:\/\/mumbai.wordcamp.org\/2019\/files\/2019\/11\/wcm19-speak-fairy.jpg","jetpack_shortlink":"https:\/\/wp.me\/padIP2-yy","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/2142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/8675775"}],"replies":[{"embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=2142"}],"version-history":[{"count":3,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/2142\/revisions"}],"predecessor-version":[{"id":2186,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/2142\/revisions\/2186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/2136"}],"wp:attachment":[{"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=2142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=2142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=2142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}