{"id":3979,"date":"2023-10-25T01:25:28","date_gmt":"2023-10-24T19:55:28","guid":{"rendered":"https:\/\/mumbai.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=3979"},"modified":"2023-10-25T16:03:13","modified_gmt":"2023-10-25T10:33:13","slug":"what-it-takes-to-get-business-a-journey-from-lead-generation-to-conversion","status":"publish","type":"wcb_session","link":"https:\/\/mumbai.wordcamp.org\/2023\/session\/what-it-takes-to-get-business-a-journey-from-lead-generation-to-conversion\/","title":{"rendered":"What it takes to get business &#8211; A journey from lead generation to conversion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the growing need to bring in business for your company, be it a for a startup or freelance activity, the world is changing when it comes to converting clients or potential leads. But what does it take to take the first step to bring in business i.e. generating leads? And what comes after it? What are the various strategies\u00a0one should implement to bring in business? Is it same for all types of businesses? Or does it change depending on the\u00a0category and type of clients you wish to entertain?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>This talk shall shed light on the philosophy behind business development.\u00a0You shall walk through a journey of lead generation through captivating marketing strategies and what it take while talking to a potential client in order to close\u00a0it. The talk shall also cover the learnings as a business and marketing person and what problem might arise in the journey and how to tackle them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the growing need to bring in business for your company, be it a for a startup or freelance activity, the world is changing when it comes to converting clients or potential leads. But what does it take to take the first step to bring in business i.e. generating leads? And what comes after it? [&hellip;]<\/p>\n","protected":false},"author":15151391,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1698470100,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3907],"footnotes":""},"session_track":[1079882],"session_category":[],"class_list":["post-3979","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-audi"],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheACI-12b","session_date_time":{"date":"Sat, 28-Oct-2023","time":"10:45 am"},"session_speakers":[{"id":"3907","slug":"ashutosh-gaur","name":"Ashutosh Gaur","link":"https:\/\/mumbai.wordcamp.org\/2023\/speaker\/ashutosh-gaur\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3979\/revisions"}],"predecessor-version":[{"id":4071,"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3979\/revisions\/4071"}],"speakers":[{"embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/3907"}],"author":[{"embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/iashutoshgaur"}],"wp:attachment":[{"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=3979"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=3979"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/mumbai.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=3979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}